This was a fun task, using Adobes Colour Wheel on the web we were able to create several palettes and adjust as we went along, until we came across something that reflected our brand well.
Before starting our palette, we brainstormed the colours that were suitable and met the standard of the brand values; professional, creative and vibrant, these were the three values we focused on. The blues represent the ‘professional and work ready’ motive whilst the coral and pink represent the vibrant, the three combined make ‘creativity’.
Below is a timeline of pallettes.
This last one is the one we leaned on the most;
A few other palletes were test printed, so we had an idea of how true to colour they were when finalising our book. We resulted in have accurate blue tones and not so accurate warm tones such as the mauve, corals and fuchsias.