Visual Benchmark

These were some of our competitors. My favourites were UAL and NFTS. I like that they are minimal but yet bold, clean and organised but not dull, and both university’s brought diversity in colour by associating them to categories. I think this a smart effort to create a ‘memory device’ in their target audience i.e people think of ‘pink’ and they associate it to undergraduates.
In addition I personally┬áprefer their use of logotype/word type as opposed to a symbol or icon like Regent’s University London.
Screen Shot 2016-05-05 at 14.34.16.pngScreen Shot 2016-05-05 at 14.34.33.png

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