UWL Brand Guidelines Brand Values


This was the research found in UWL guidelines, covering points on how to use and not to use the logo, divided into sub categories of; colour, exclusion zones, recommended usages and appropriate use of logo.
The same was applicable to Typeface, online Typeface, Colour Pallette, Imagery and Product Identities.
Having a brief read through myself, it was what I expected to be found in a guideline, nothing stood out as odd or uncanny in terms of usage and was overall a great recipe for good branding, just a shame the brand lacks the values.
Screen Shot 2016-05-05 at 14.16.54.png

The values, as mentioned in the previous post were:

1) Professional
2) Creative
3) Work – Ready (what? – motivating, inspiring, determination would have been more encouraging words IMO)
4) State of the art facilities (doubtful)
5) To be nationally and internationally recognised as a vibrant hub of creative learning (not when you walk down a corridor or enter a room that has no wall art :/)

Below is screenshots of  UWL Guidelines:

Screen Shot 2016-05-05 at 17.43.34Screen Shot 2016-05-05 at 17.44.21Screen Shot 2016-05-05 at 17.43.02Screen Shot 2016-05-05 at 17.43.19

 

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